About VEEL
At VEEL, we blend contemporary vision with age-old craftsmanship. Each piece of handmade silver jewelry honors centuries of tradition, yet leaves room for fresh design and individual preferences.
Style is personal, not prescribed. At VEEL, we focus on jewelry as a tool for self-expression. No rules, no expectations. Just wear what you like. Simple as that.
We collaborate with Estonia’s oldest and only jewelry manufacturer, whose heritage of craftsmanship dates back to 1923. In contrast, our portfolio also includes carefully selected, inspiring and gender-neutral designs sourced from Europe and Asia.
The name VEEL is inspired by the Estonian word for “jewel", aka "juveel", but it also has meanings such as “more” and “evermore,” conveying a sense of progress and the mix of tradition and modernity – a concept that perfectly reflects VEEL’s philosophy.
